SCOTLAND'S tourism industry could be worth more than £23 billion to the economy by 2025, doubling the current value of the sector, according to a new report. Tourism in Scotland: The Economic Contribution of the Sector 7 Chapter 2: The Value of Visitors to Scotland 4 1. Taken together, spending by tourists in Scotland generated around £11 billion of economic activity in the wider Scottish supply chain and contributed around £6 billion to Scottish GDP (in basic prices). The natural environment is a key tourism asset with our scenery and landscapes being the highest motivation for people to visit Scotland. Mike Cantlay, chairman of VisitScotland, said: "Scotland is the land that inspired Outlander, and it is great to see the television series has already had such a positive impact on Scottish tourism. The main tourist season is generally from April to October. Scotland’s Tourism Workforce. [7][8] Distilleries are the third most visited attractions in Scotland; roughly 2 million visits were recorded in 2018. 71 p. Research output: Book/Report › Commissioned Report sfn error: no target: CITEREFScotch_Whisky_Association2009 (, Learn how and when to remove these template messages, Learn how and when to remove this template message, Most visited museums in the United Kingdom, https://www.visitscotland.org/binaries/content/assets/dot-org/pdf/research-papers-2/key-facts-on-tourism-in-scotland-2018-v2.pdf, "Speyside Distilleries – Whisky Tours, Tastings & Map", "Record numbers of visitors for Scotch Whisky Distilleries", VisitScotland- The official booking and information site of Scotland's National Tourist Board, Scottish Tourist - Discover the real Scotland, List of National Trust properties in England, List of National Trust properties in Northern Ireland, Minister for Energy, Enterprise and Tourism, National Trust for Places of Historic Interest or Natural Beauty, Association of Independent Tour Operators, List of airports in the United Kingdom and the British Crown Dependencies, List of amusement parks in the United Kingdom, List of past and present youth hostels in England and Wales, Department for Business, Energy and Industrial Strategy, Glasgow International Financial Services District, https://en.wikipedia.org/w/index.php?title=Tourism_in_Scotland&oldid=991870738, Articles lacking in-text citations from January 2010, Wikipedia articles with style issues from October 2014, Articles with multiple maintenance issues, Creative Commons Attribution-ShareAlike License, This page was last edited on 2 December 2020, at 06:30. Find up-to-date research and insights on Scotland's tourism industry, including regional statistics, visitor numbers, markets and trends. These include the Tay, Tweed, Don, and Dee. 4.11. She added: "Tourism is one of our most important industries, employing 207,000 people, creating jobs, supporting the local economy and building on our strong international reputation. 45% in terms of value of total international tourism in Scotland for 2017. The tourism has had an especially visible impact on the economy in some remote rural areas. Explore UK Tourism Trends & Statistics on Inbound Tourism, Spend, Employment, Popular Tourist Destinations & more! Scotland is a popular destination for hunting, especially deer and grouse. The sector is predicted to grow at an annual rate of 3.8% through to 2025 - significantly faste… Many people are drawn by the culture of Scotland. Hotels, restaurants and other facilities are also impacted by the tourism phenomenon. This massive area has over 30 distilleries on the mainland. Visitors who come to Scotland can visit one of our fantastic wildlife attractions or get in amongst nature in our hills and glens. The tourism has had an especially visible impact on the economy in some remote rural areas.[9][10]. Perthshire, the Scottish Borders and Orkney and Shetland are also popular tourism destinations. Read about the appeal of screen or film tourism and how we can look at the impact of Diana Gabaldon’s popular Outlander TV series on Scottish tourism. Scotland tourism started when things got peaceful. In the Trossachs, the visiting Romantic poets were charmed. Scotland also has some amusement parks. Deloitte November 2013 The Deloitte Tourism: jobs and growthreport found that the marginal revenue required to create a job in UK tourism is estimated to be around £54,000. [5] The nearby Speyside area has the largest number of distilleries of any district in the country, which includes: Aberlour, Balvenie, Cardhu, Cragganmore, Dalwhinnie,[6] Glenfarclas, Glenglassaugh, Glenfiddich, Speyburn, The Macallan, The Glenlivet, and The Glenrothes. The ‘Cult of the Picturesque’ took off. The substantial growth in new direct international air routes has been key to delivering this growth. Tourism Employment Has Grown 12% Since 2011, Creating An Extra 20,000 Jobs Inbound visitor expenditure to Scotland 2009-2019 In 2013, for example, UK visitors made 18.5 million visits to Scotland, staying 64.5 million nights and spending £3.7bn. The Value of Cycle Tourism. Tourism spend worth £10.5bn Tourism contributes significantly to the Scottish economy and is vital to the economic performance and employment of towns, cities, regions and rural communities across the length and breadth of Scotland. In 2014, over 15.5 million overnight tourism trips [clarification needed] were taken in Scotland, for which visitor expenditure totalled £4.8 billion. Scotland is a well-developed tourist destination, with tourism generally being responsible for sustaining 200,000 jobs mainly in the service sector, with tourist spending averaging at £4bn per year. In contrast, overseas residents made 1.58 million visits to Scotland, staying 15 million nights and spending £806m. Loch Lomond, The Trossachs, Stirling & the Forth Valley, Scottish Clans and Historical Figures funding. Source: VisitScotland, Tourism In Scotland . Spending by tourists in Scotland generates around £12 billion of economic activity for the wider Scottish supply chain and contributes around £6 billion to Scottish GDP, representing about 5% of total Scottish GDP. In contrast, overseas residents made 1.58 million visits to Scotland, staying 15 million nights … The number of visits and expenditure in Scotland provides the main measure of the health of this industry. Scotland is generally seen as a destination with beautiful scenery combined with thousands of historic sites and attractions. Tourism Contributes Around £6BN Of GDP To The Scottish Economy, 5% Of The Total. For the sixth year running, Scotland has outperformed the rest of the UK in attracting visitors to its tourist attractions. A Scottish Great Highland Bagpipe player, a symbol of Scotland's heritage, playing in front of Bidean nam Bian on the southern side of Glen Coe. Business Tourism The annual economic value of Edinburgh’s business tourism is estimated to be in excess of £300 million. Scotland also has many lochs, including Loch Lomond, and Loch Ness, which is considered by some to be the home of the Loch Ness monster. Aberdeen Centre for Environmental Sustainability, 2010. One such park is M&D's in the town of Motherwell, North Lanarkshire. Domestic tourists (those from the United Kingdom) make up the bulk of visitors to Scotland. The Highlands is by far the largest region in Scotland both in area and in whisky production. 5,660 new FTE jobs supported in Edinburgh and 6,021 in Scotland compared to 5047 and 4757 respectively in 2010. In addition to this, over one tenth (11.3 per cent) of the sector’s GVA is generated by Glasgow, 7.2 per cent by Aberdeen City and 5.2 per cent by Highland. The tourism industry in Scotland supported more than 217,000 jobs in 2015, accounting for around 8.5% of employment in the country. Tourism is one of seven growth industries in Scotland, contributing more than £4 billion to our economy each year. In October 2017, Convention Edinburgh By 2025 the UK tourism industry will be worth over £257 billion, around 10% of the UK GDP. Scotland boasts a huge variety of wildlife including the UK’s only pandas and the world’s largest gannet colony. When the Islands sub-region is included, the total number of distilleries is 47. INSIGHT DEPARTMENT: THE KEY FACTS ON TOURISM IN 2016 1 • In 2016 just under 14.5 million overnight tourism trips were undertaken in Scotland. It is an important element in the social, economic, environmental and cultural well-being of Scotland. Some 68 distilleries operate visitors' centres in Scotland and another eight accept visits by appointment. Inbound tourism: total visits to Scotland 2009-2019. This section of our site is dedicated to bringing you fascinating, digestible and relevant information on these and other sides of our industry. Ben Nevis is the highest mountain in the United Kingdom, but there are many other significant mountains in Scotland. Executive Summary. There are also many historic castles, houses, and battlegrounds, ruins and museums. Scotland is a well-developed tourist destination, with tourism generally being responsible for sustaining 200,000 jobs mainly in the service sector, with tourist spending averaging at £4bn per year. Scottish tourism is worth more than £11bn to the economy, according to a new assessment carried out by VisitScotland. Welcome Schemes Our Welcome Schemes help businesses cater for visitors with specific interests or needs For every 1% increase in total expenditure in UK tourism, it might be expected that full time equivalent employment will increase by 0.89%. Each Additional £100 Million Spent By Tourists Supports Around £65 Million Of GDP In The Wider Economy. 15.5 million visitors were attracted to Scotland in 2018, with three and a half million people coming from overseas. the wider effects of visitors on the economy. However, by international standards, all the mountains are relatively small. Value of Tourism to the UK Economy £145.9bn (7.2%) of UK GDP ONS, 2018 GVA £67.8bn. Transform Scotland has published a report on the benefits of cycle tourism in Scotland. Kelvingrove Art Gallery and Museum, the third most visited museum in Scotland, Edinburgh Castle dominates the city skyline, The ruins of Melrose Abbey, Scottish Borders. Sustainable Tourism. There are hundreds of other courses in the country. Authored by Ivan Zovko, the report showcases the many positive aspects of promoting cycle tourism, including significant economic benefits for the Scottish economy. Scotland is also the home of golf, with many historic and famous courses including, St Andrews, Gleneagles, Royal Troon, Carnoustie, and Muirfield. Source: Tourism: jobs and growth. With millions of visitors each year, the economic contribution they bring and the way they spend their time here – there’s a lot about Scotland’s ever-evolving tourism industry that deserves to be examined and understood. In addition to these factors, the national tourist agency, VisitScotland, have deployed a strategy of niche marketing, aimed at exploiting, amongst other things, Scotland's strengths in golf, fishing and food and drink tourism. Scotland’s golf tourism industry is worth at least £220 million per year and employs over 4,400 individuals. The following information provides background to the process which resulted in Scotland’s first industry-led tourism strategy. The value to Scotland’s economy (the direct economic impact) of nature based tourism is £1.4 billion per year 39,000 jobs (full-time equivalent) are reliant on Scotland’s nature based tourism Tourist spending on nature based activities is worth nearly 40% of all tourism spending in Scotland. Most visitors (for any purpose) to Scotland in 2018 came from the following countries:[4]. Young travellers at Pittenweem Harbour, Kingdom of Fife. Scotland's best known export is Scotch Whisky and numerous visitors a year enjoy a tour around its Whisky distilleries. The number of tourist visits to Scotland from Britain has increased by 9%, a survey has suggested. There’s no getting away from the importance of tourism… Using SIC Code data for tourism, as explained above, does not reflect its full economic contribution to Scotland, therefore both data sets are used to highlight different aspects. / Davies, Ben; Pita, Christina; Lusseau, David; Hunter, Colin (Collaborator). Forth Bridges seen from South Queensferry. [3] These include prehistoric stone circles, standing stones and burial chambers, and various Bronze Age, Iron Age and Stone Age remains. There are also many rivers, which are good for salmon and fly fishing. Other areas which are popular for tourists include the Highlands and the Hebrides, such as the Isle of Skye. Exploring everything from our markets to emerging trends, we want to offer you a better understanding of the industry whether it’s to find out more about your area, to use in your business plan or even if you’re here out of curiosity. The value of tourism expenditure related to the east of Scotland bottlenose dolphin population : final report. Sir Walter Scott’s blockbuster poem The Lady of the Lake helped, back in 1810 – and visitors have been coming here ever since. As Chart 5 overleaf illustrates, almost one quarter (24.3 per cent) of the Sustainable Tourism Growth Sector’s GVA is generated by the City of Edinburgh. Nights spent by inbound visitors in Scotland 2009-2019. The tourism sector is one of the most important for the Scottish economy with around 14 million people visiting the country each year. It is identified as a growth sector in our economic strategy(2015) where we can build on existing advantages to increase the industry’s productivity and growth. In terms of overseas visitors, those from the United States made up 24% of visits to Scotland, with the United States being the largest source of overseas visitors, and Germany (9%), France (8%), Canada (7%) and Australia (6%), following behind.[2]. 3.11. When combined with mountain biking, for which separate prior research has been conducted by ekos in 2009, the total value of cycle tourism in Scotland is estimated to be between £241 million and £362 million per year, with a cumulative annual contribution to GVA of £129m. The refresh was taken forwards in a four stage process, which was overseen by the newly established Tourism Leadership Group under the Chairmanship of Stephen Leckie of Crieff Hydro and support by the public agencies. • International visitors made 2.75 million overnight trips to Scotland and spent £1.9 billion in 2016. 3.9% of UK GVA (2017 est) ONS, Tourism Satellite Accounts Forecast Growth 2019 7.8% VisitBritain, 2019 SECTION 1: Volume and Value of the UK Tourism Industry 1: The Value of Tourism The UK Tourism Industry’s International Ranking We cover a wide range of topics, regions and areas of business for you to drill down into and find out more about who our visitors are and what’s important to them. [1] In 2013, for example, UK visitors made 18.5 million visits to Scotland, staying 64.5 million nights and spending £3.7bn. Tourism is an important sector within the Scottish economy. Scottish tourism is being urged to fully 'exploit' the nation's Gaelic heritage as part of the biggest ever drive to raise awareness of the ancient language. • In 2016, GB overnight visitors took 11.5 million overnight visits to Scotland. 3.15. Tourism contributes £106 billion to the British economy & GDP and supports 2.6 million jobs. This represents about 5 per cent of total Scottish GDP. Research and insights on regions across Scotland, Research on various types of businesses within the tourism industry and insights into employment within the sector, Find out who visits Scotland, what they're interested in, and what they're looking for, Our Trends publications endeavour to answer the big questions of tomorrow – how is society changing and how can businesses adapt, Regular updates for the Scottish tourism industry, Regular updates for the Scottish events industry. The Cuillin on the Isle of Skye offer some challenging climbs, such as the Inaccessible Pinnacle. 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